Introduction

Welcome to roborock-us.com (the “Site”), operated by Roborock US (“we,” “us,” “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, transfer, and protect the personal information you provide when you use the Site, purchase products, or subscribe to services.

By using the Site, you consent to the practices described in this Policy.

1. Information We Collect

We collect information about you in various ways, including when you visit the Site, place an order, create an account, subscribe for updates, use our mobile app, or interact with our devices and services. The types of information we collect include:

a. Personal Information You Provide

• Name, email address, postal address, telephone number.
  
• Payment information (handled via secure third-party payment processors).
  
• 
  Account credentials (username, password) when you register.
  
• Shipping and billing details, order history.
  
• Device identifiers, connectivity information, and other details if you link your device to our services.
  
• Customer support communications and feedback.
  

b. Information Collected Automatically

• IP address, browser type and version, time zone, and language preferences.
  
• Usage data: pages visited, time and date of visits, referring website, search queries.
  
• Cookies and similar technologies: we use cookies, web beacons, and other tracking technologies for functionality, analytics, and marketing.
  

c. Device or App-Linked Information

If you use our mobile app or connect a Roborock smart device to our services, we may collect:

• Device model, firmware version, serial number.
  
• Usage logs: cleaning history, mapping data, sensor data, WiFi connectivity status.
  
• Location data (if you allow it via your device settings) to enable mapping and navigation features.
  

2. How We Use Your Information

We use your personal information for the following purposes:

• To process your orders, deliver products, handle returns or refunds, and manage your account.
  
• To provide, operate and maintain our Site, device services, and mobile app.
  
• To improve and personalize your experience: recommending products, mapping your home, optimizing performance.
  
• 
  To communicate with you: order confirmations, shipping notifications, product updates, support responses, surveys, and marketing (where permitted).
  
• To monitor and analyze usage, detect and prevent fraud, ensure security, and comply with legal obligations.
  
• To fulfill any other purpose for which you have provided consent.
  

3. Disclosure of Your Information

We may share your personal information in the following scenarios:

• With third-party service providers who assist us (e.g., payment processors, shipping companies, marketing and analytics providers), under strict confidentiality obligations.
  
• With our affiliates and business partners to deliver products and services, process payments, or conduct joint promotions.
  
• When required by law: to cooperate with law enforcement, protect our rights, enforce our Terms of Service, or respond to legal process.
  
• In connection with a business transaction: if Roborock US or substantially all its assets are acquired, or in connection with merger, reorganization, or bankruptcy, your information may be transferred—with notice to you when required.
  
• With your explicit consent or at your direction.
  

We do not sell your personal information as “sale” is defined under the California CPRA. If this changes, we will notify you and provide an opt-out mechanism.

4. Cross-Border Transfers & Data Storage

To support our global operations and cloud services, your personal information may be stored and processed in data centers located in the U.S., China, Germany, or other countries. By using our services, you consent to the transfer of your information to countries that may not have the same data protection laws as your jurisdiction. We implement appropriate safeguards to protect your information.

5. Data Security & Retention

We implement reasonable technical, physical and administrative safeguards to protect your personal information from unauthorized access, disclosure, alteration or destruction. We train our staff and engage third-party providers subject to confidentiality obligations and data protection requirements.

We will retain your personal information only as long as necessary to fulfill the purposes described in this Policy or as required by law. Once the data is no longer needed, we will securely delete or anonymize it.

6. Your Rights & Choices

Depending on your jurisdiction and applicable law (including the California Consumer Privacy Act/CPRA if you are a California resident), you may have the following rights:

• 
  Access: request a copy of the personal information we hold about you.
  
• Correction: request that we update or correct inaccurate or incomplete data.
  
• Deletion: request that we delete your personal information, subject to certain exceptions.
  
• Restriction or object: request that we limit or stop certain processing of your personal information.
  
• Data portability: request that we transfer your personal information to another controller in a structured, readable format (where applicable).
  
• Withdraw consent: if we process your personal information based on consent, you can withdraw it (though withdrawal may affect your access to some services).
  

Additional notice for California residents:

• 
  You may request information about the categories of personal information collected, the categories disclosed for business purposes, the categories of recipients to whom information was disclosed, and the specific pieces of information collected within the last 12 months.
  
• You may opt-out of the sale or sharing of your personal information (as defined under CPRA).
  
• We do not discriminate against you for exercising these rights.
  

7. Children’s Privacy

Our Site and services are not directed to children under the age of 16. We do not knowingly collect personal information from children without parental or guardian consent. If we become aware that we have collected information from a child without such consent, we will take steps to delete the information.

8. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies for various purposes:

• Strictly necessary cookies (to enable core functionality of the Site).
  
• Performance and analytics cookies (to understand site usage and improve performance).
  
• Marketing cookies (to show you relevant ads and offers).
  
  Most browsers allow you to refuse or delete cookies — you can adjust your settings at any time, but this may affect functionality of the Site.
  

9. Changes to This Privacy Policy

We may update this Policy periodically to reflect changes in our information practices, regulatory requirements, or business operations. We will post the revised Policy on the Site and update the “Last Updated” date. Where required by law, we will provide you with notice or obtain your consent for material changes. Your continued use of the Site after the revised effective date constitutes acceptance of the new Policy.

10. Contact Us

If you have any questions, comments or requests regarding this Privacy Policy, please contact us at:

Email: privacy@roborock-us.com